GUIDELINES
- Be persuasive while asking the customer for a testimonial. Mention the reason for selecting the reader for this purpose. Your convincing and respectful tone should help the reader to give a positive response.
- Start the letter by expressing your gratitude and pleasure in doing business with your customer.
- Then come to the central point and request the client to give you the endorsement.
- Also, present some guidelines for the testimonial.
- Finally, end the letter by thanking the customer. Tell them that you will contact soon for confirmation.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
First of all, we would like to thank you for being a regular patron at Gene's Cafe. You have been one of our most frequent customers since we opened a year ago. Incidentally, we will be featured in a food and travel blog next month. We would, therefore, like to ask if you would be interested in sharing some of your comments with Ms. Jean Hayes, the writer of the feature. She mentioned that she would like to get some feedback from regular clients to better understand what sets our establishment apart from the rest in the city.
We would like to emphasize that there is absolutely no pressure for you to participate if this is something you would rather not do. If you are interested, however, Ms. Hayes will be contacting you within the week to get the necessary information. Thank you very much!
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sample letter to request a customer for a testimonial.
Further things to consider when writing request letters to customers
Request Letters
Request letters are letters written to ask formally or politely for something. Any matter that requires a humble and polite appeal can be put forward using a request letter. It could be a job interview, a promotion, or a favor; a request letter will get the job done. A request letter can be formal or informal depending on the recipient. If you are requesting a friend to do a task for you, for instance, you can choose to go informal. But if you are requesting your manager for a promotion, the letter has to be formal. Either way, a request letter must be sent early enough to give the recipient ample time to process and respond to the request.
When writing request letters, you need to be brief and direct, avoiding any auxiliary information that might weaken the message you are conveying. State exactly and clearly what you are requesting for giving reasons for it. If you are requesting for a raise, for example, explain in details why you think you deserve one. Maintain a polite tone throughout the letter. Close the letter by thanking the recipient in advance and expressing your anticipation for his/her consideration.
Letters to Customers
Letters to customers are letters written by businesses to people or organizations who buy goods and services from these businesses. These letters can be addressed to specific customers or to all customers, depending on the issue. If you own a business, there are many times you may find it necessary to write to your customers. For example, you may want to send apology letters for billing errors, collection letters to those who owe you money, follow-up letters after initial customers' visits, marketing letters to promote conference events, etc. Constantly writing to your customers is essential as it makes the customers feel valued and strengthens the company-customer relationship.
All letters to customers are formal. Therefore you should maintain a professional tone. Address the customer by his/her name instead of "Dear valued customer". Thank the person for being your customer. Convey your message clearly and concisely without mixing information. Separate important information and label it with subheadings. Avoid putting off the customer with detailed terms and conditions. Instead, put these on a different page. Tell the recipient how to contact you and how to stop receiving letters. Conclude with a positive remark. Write your name and hand sign the letter.
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