Sample letter to request a customer for a testimonial


  1. Be persuasive while asking the customer for a testimonial. Mention the reason for selecting the reader for this purpose. Your convincing and respectful tone should help the reader to give a positive response.
  2. Start the letter by expressing your gratitude and pleasure in doing business with your customer.
  3. Then come to the central point and request the client to give you the endorsement.
  4. Also, present some guidelines for the testimonial.
  5. Finally, end the letter by thanking the customer. Tell them that you will contact soon for confirmation.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

First of all, we would like to thank you for being a regular patron at Gene's Cafe. You have been one of our most frequent customers since we opened a year ago. Incidentally, we will be featured in a food and travel blog next month. We would, therefore, like to ask if you would be interested in sharing some of your comments with Ms. Jean Hayes, the writer of the feature. She mentioned that she would like to get some feedback from regular clients to better understand what sets our establishment apart from the rest in the city.

We would like to emphasize that there is absolutely no pressure for you to participate if this is something you would rather not do. If you are interested, however, Ms. Hayes will be contacting you within the week to get the necessary information. Thank you very much!


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -