Request a testimonial or an endorsement. Sample letter #2


  1. Be persuasive while asking the customer for a testimonial. Mention the reason for selecting the reader for this purpose. Your convincing and respectful tone should help the reader to give a positive response.
  2. Start the letter by expressing your gratitude and pleasure in doing business with your customer.
  3. Then come to the central point and request the client to give you the endorsement.
  4. Also, present some guidelines for the testimonial.
  5. Finally, end the letter by thanking the customer. Tell them that you will contact soon for confirmation.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

XYZ Training Services will be launching its new website in the second quarter of this year. We have been setting up a page for testimonials to give new clients an idea of what they can expect from our company. We would, therefore, like to ask if you could graciously share your experiences for inclusion on this page. We would just like to highlight the benefits your staff members have received from their training sessions with us. Would you be comfortable with this? If so, we will be sending one of our representatives over to take down your comments. Thank you very much!


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -