1. Put only the important information that the community or the organization needs to know.
  2. Start by shortly introducing the person by his or her name.
  3. Explain to the recipient why you are recommending the person to her and acknowledge his or her necessary qualifications and qualities.
  4. Continue with an invitation to the organizer to the community for them to know better the person.
  5. Close the letter positively.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

World-renowned and internationally acclaimed pianist Dr. Michael Smith, known best for his interpretation and performances of the work of Charles-Marie Widor, is set to join us for a special week of instruction and concerts here in Monterey Park!

Some of you might know him as the most sought after private tutor in Centerville, and we have been lucky enough to have him accept our invitation to hold some workshops in our city.

We would like to call on all members of the Organ Guild to reserve seats for his performance, which will be held on the evening of February 6. We have yet to finalize the details regarding the exact time and where but we will be sure to disseminate all information several weeks beforehand.

Dr. Smith will also be holding a master class wherein he will impart his skills and knowledge on the numerous pedagogical techniques that he uses. We encourage our young musicians to take part in this course, as you are sure to learn a lot.

We are all very excited for the upcoming events with Dr. Smith and hope that you will begin to make plans to join us in this momentous musical affair!


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Example of a letter inviting people to buy concert tickets.

Further things to consider when writing introduction letters to consumers

Further things to consider when writing introduction letters to consumers

Introduction Letters

Introduction letters are letters written to establish contact, outline new products or services or request information. Such letters are used in business communications. They can be to introduce a connection to people you already know or to people you have never met. The primary objective of introduction letters is to introduce yourself, your business, or another person to another party. In any scenario, introduction letters should be readable, concise, and effective in delivering the information you want. Introduction letters are a great networking tool and an effective way to get what you want from people you have not met physically.

One of the most important tips to remember when writing introduction letters is to keep them brief and to the point. First, state who you are and your role, and where necessary, mention how you got the recipient's name. Then, briefly explain the purpose of your letter and what you hope to accomplish - be as clear as you can. Include any other details that you think could be helpful. Establish a personal connection and an appropriate tone of the letter. Conclude with a brief description of how the recipient can get in touch with you.

Letters to Consumers

Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.

Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.

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