GUIDELINES

  1. Guidelines under construction!

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

If you are considering to sell your business but you want to avoid all the stress and hassle that comes with public advertising of your intent Red Businesses Agency is the right one for you.

Not only can we make selling your business trouble and hassle free, but we can do so without generating any significant publicity and definitely no public advertisements. We can ensure that your company is kept private for your convenience.

We can also make sure that each and every one of your potential buyers is very thoroughly screened, and they will even undergo a background check to ensure you of their ability to pay and their credibility as well. We at Red Businesses know that you will not want to sell your company to anyone not worthy of it. We can also ensure that only buyers intending to purchase your business will be able to reach or contact you personally.

At Red Businesses, we can also ensure that you know the actual value of your business. We can appraise it for you and come up with the right amount that is guaranteed to sell. Also, we shall make sure that you will have a lot of buyer options according to your preference.

Does this sound exciting? If it does, just browse through our enclosed pamphlet and call us up to tell us what you think. We look forward to serving you the best we can!

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Business introduction letter from Red Businesses Agency.

Further things to consider when writing direct marketing letters to consumers

Further things to consider when writing direct marketing letters to consumers

Direct Marketing Letters

Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.

Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.

Letters to Consumers

Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.

Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.

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