1. Guidelines under construction!


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

Are you looking for a reliable builder to create for you a wonderful home?

Then you will be pleased to know that Luxe Builders may just be the company. I am pretty sure that you have heard all about our home building agency. We pride ourselves on creating beautiful homes that are just what you want

Unlike other builders, we ensure that you are informed every step of the process, from laying your home's foundation, to the precise measurements of every nook and cranny of your home. At Luxe Builders, we know how much you value your home. We know how important it is for you to have a safe environment to raise your kids and live your life to the fullest.

We assure you that with us, you will never experience home building horror stories you may have heard about other less than reliable builder companies in the area. With us, you can rest assured knowing that we will pour all our efforts into giving you the best possible home you can ever want and have.

We at Luxe Builders can guarantee that we will build your home as if it were ours. You can be assured of the high quality of materials we will be using, and you can be sure that every part of your house shall be made correctly and will follow your exact plans.

If you choose us to be your partner in building a home that will last you a lifetime, you can rely on our highly skilled team of professionals whom all have considerable experience under their belts. You will get the full service and efforts of our team of architects, engineers, and builders who will happily give you the best possible service they can. You would be assured that your home would turn out to be just like what you imagined your dream home to be.

Luxe Builders has been in the business of building quality homes for ten years now. That is why you can entrust to us the building of your family's home that would last you for generations.

Here are some of the testimonials our customers have so kindly given us:


These testimonials coupled with the various awards we have received in previous years such as the Best Home Builders Award in 2009, the Builders of the Year Award in 2010, and our new Homeowner's Choice Award just this year are all proofs that you can indeed entrust us with building your home.

If you are interested, please peruse the enclosed brochure that contains our packages, including our contact details as well. Here at Luxe Builders, we aim to serve you in the best way we can. We look forward to hearing from you soon!


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Sample sales pitch letter from Luxe Builders.

Further things to consider when writing direct marketing letters to consumers

Further things to consider when writing direct marketing letters to consumers

Direct Marketing Letters

Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.

Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.

Letters to Consumers

Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.

Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.

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