GUIDELINES
- Guidelines under construction!
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Twenty Most Common Mistakes of Home Buyers and Sellers
Have you been tossing and turning in bed at night, fretting about that piece of real estate you want to sell but can't seem to be able to market correctly? You have tried everything from hiring agencies to real estate brokers in an attempt to sell the perfectly good piece of property, but it just doesn't work.
Have you been stressing about how to buy that piece of real estate you so desperately want but can't seem to afford? You have made several attempts to bring down the price to a more acceptable level to you, but the real estate agent just won't budge and inch?
Whether you are looking to sell or to buy a piece of property, there are always several problems you can encounter. All of these common issues and mistakes are discussed in my book entitled "Twenty Most Common Mistakes of Home Buyers and Sellers."
My book aims to help both buyers and sellers alike avoid mistakes that can cost them dearly in the case of real estate transactions. Some of the top questions discussed in my book are:
(sample of items)
What's more, you can even learn a lot of tips and tricks you can follow in ensuring a successful transaction whether you are a buyer or a seller. After you read this book, you are guaranteed to feel like a pro!
So why are you waiting? Order this book today and start working out those real estate dilemmas you have! If you are dissatisfied with my book, you can even return it, and I will give you a refund. Enclosed are my contact details and how to order. I hope to hear from you soon!
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sell Real Estate - Real Estate Sales Letter. Sample letter.
Further things to consider when writing direct marketing letters to consumers
Direct Marketing Letters
Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.
Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.
Letters to Consumers
Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.
Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.
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