- Because a direct mail sales solely rely on a one sales letter, you must be direct on what you want to offer. Provide the details quickly and clearly, and present your conference or seminar's benefit so that the client can see it easily. Write the letter assuming that the reader will go to your event.
- You must get the reader's attention quickly.
- Explain to the reader the details of the seminar or the conference and make a short outline of it, it's goal, and it's target. If you have included a reference material or a brochure, encourage the reader to check it,
- Provide the exact details of the conference or the seminar, such as the date, time, and the place. Also, explain if the accommodation will be given if needed.
- Request for an immediate reply.
[State, ZIP Code]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
We realize that you are proud of your prospective graduate. We also know that a lot of hard work was involved in achieving this feat. We have an offer regarding publishing a personalized advertisement in the TOI for showing your proud achievement.
We invite you to write a testimonial, memory or similar things in the ad. You may also like to add a photo or two.
For more details you may like to call us anytime, and discuss the matter lest there are any doubts. We again congratulate you this success.
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sales pitch letter for personalized advertisement.
Further things to consider when writing direct marketing letters to consumers
Direct Marketing Letters
Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.
Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.
Letters to Consumers
Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.
Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.