1. Guidelines under construction!


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

French as a Second Language Institute

If you register today either by phone or mail, you will be enrolled.

As it is now the traditional country, you should not be missing out on anything. English is not enough these days, and it has become necessary to learn another language so that you keep yourself updated on the happenings in the world and your country.

It is your chance to gain this vital skill. The " French as a Second Language Institute" allows you to gain knowledge at your home and according to your convenience. All the material will be sent at your address. Another advantage is that it is reasonably priced.

A bonus for all applicants is that when you register, you can begin with a minuscule amount of down payment. Also, the tuition fee is interest-free.

You will be taught several words and expressions that are useful in the real world.

"French as a Second Language" offers courses spanned over 15 lessons. This course will enable you to use French in your daily life.

The designed course includes:

- use of French proverbs.

-basic knowledge of the language.

- fluent spoken French.

We encourage our applicants to study in pairs with an English speaking person. We also offer workbooks that are designed to study in pairs.

Learn French at your home and according to your will. If you come across any difficulties, you can always contact us. Without further delay, enroll today either by mail or call us at 800-111-2222. It is your best chance to learn a second language that is offered at such a small interest-free tuition fee.

It is the perfect opportunity for you to gain an extra skill by learning French as a second language. Do not waste this time.

I look forward to your registration. As soon as you register, we will mail you your first lesson.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Sample direct marketing letter for French lessons.

Further things to consider when writing direct marketing letters to consumers

Further things to consider when writing direct marketing letters to consumers

Direct Marketing Letters

Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.

Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.

Letters to Consumers

Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.

Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.

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