GUIDELINES
- Because a direct mail sales solely rely on a one sales letter, you must be direct on what you want to offer. Provide the details quickly and clearly, and present your conference or seminar's benefit so that the client can see it easily. Write the letter assuming that the reader will go to your event.
- You must get the reader's attention quickly.
- Explain to the reader the details of the seminar or the conference and make a short outline of it, it's goal, and it's target. If you have included a reference material or a brochure, encourage the reader to check it,
- Provide the exact details of the conference or the seminar, such as the date, time, and the place. Also, explain if the accommodation will be given if needed.
- Request for an immediate reply.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Do you think you have aged? Or become older with kids? Do you still want to complete your degree that you left out in the process? It's still not that late. Jinn Online College lets you take up online courses right from the comfort of your house. You may thus complete the degree faster than you thought.
Jinn Online College offers degrees in many subjects (subject list)
(testimonials)
We have people who can counsel about the right kind, of course, fellowships, scholarships, etc. We can also make low-cost tuition available to you.
Pursue your job and this online degree at the same time. You may like to have a look at the site for more details about the same(web address). That wanted a degree is closer than you thought. Visit the link right now.
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sample sales pitch letter for online college courses.
Further things to consider when writing direct marketing letters to students
Direct Marketing Letters
Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.
Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.
Letters to Students
Letters to students are letters written to people who are learning in colleges or universities. Such letters could be from teachers/lecturers or the administration. They can be addressed to a specific student, students of a specific module/course, or all students in an institution. Letters to students can be written to address behaviors in students, give information about a certain course or module, or announce an important date in an institution. Depending on the sender and the content, these letters can be formal or informal.
When writing letters to students, you need to evaluate the content and the relationship you have with the recipient. For instance, if you are writing to give advice to one of your favorite students, make the letter personal and friendly. However, if you are addressing a group of students on matters concerning an academic program, use a formal and professional tone. Regardless, all your letters must have a clear subject line that explains your purpose. Convey your message directly, highlighting and bolding important information. If you are giving instructions, arrange the instructions in bullets or numbers. Conclude with a call to action and sign the letter with your full name, title, and signature.
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