GUIDELINES
- Because a direct mail sales solely rely on a one sales letter, you must be direct on what you want to offer. Provide the details quickly and clearly, and present your conference or seminar's benefit so that the client can see it easily. Write the letter assuming that the reader will go to your event.
- You must get the reader's attention quickly.
- Explain to the reader the details of the seminar or the conference and make a short outline of it, it's goal, and it's target. If you have included a reference material or a brochure, encourage the reader to check it,
- Provide the exact details of the conference or the seminar, such as the date, time, and the place. Also, explain if the accommodation will be given if needed.
- Request for an immediate reply.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Are you anxious about your ward getting bored for the coming four months after their school gets over? Don't be. There are Jinn day camps. We'll provide a host of services for your child in only $50. Your word would be picked up by a bus, and can have fun all day long. We'll even drop him/her back in the evening so that you have no worries. You have the right to choose your days of the schedule. It can be a regular feature, or you can leave a few days in between. There are a lot of friendly activities like dancing, yoga classes, rock climbing, toy building, etc.
We have a well-qualified support staff, and we also have a doctor on board. So don't worry about the coming summer season. Send your kids to the Jinn camp. Ring us at 222-2222. If you make an early call, you will be eligible to get an early bird discount.
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Persuasive sales letter sample for Jinn Day Camps.
Further things to consider when writing direct marketing letters to consumers
Direct Marketing Letters
Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.
Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.
Letters to Consumers
Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.
Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.
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