Invitation letter example to a merchant to visit craft show


  1. The function of this invitation letter is to advertise your organization's products and increase sales. It strengthens the bond between the company and its customers. Such events also help in attracting new clients.
  2. Make the beginning interesting to get the reader's attention.
  3. Invite the reader to attend the event. Offer a lucrative incentive too.
  4. Mention all the necessary details, like date, time, and place of the event.
  5. Tell the reader that you expect him/her to attend the event.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

We are proud to let you know that you have been one of our prominent merchants. With that, we want you to gain more profit with Rainbow Memory Book! We will be launching our new notebook decors and paper scents at the crafts show coming up soon. Please feel free to visit our booth and take a peek at our beautiful products. Based on surveys, these new products got the interest of our target market. Place your orders while visiting us and in return, you get special discounts.

You can find our booth at the first level, first row, booth number 16. Hope to see you then!


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -