GUIDELINES

  1. This letter announces a price increase, so use a soft tone. Justify this change and appreciate the client's understanding while giving this unwelcome news. Tell the customer that you had to take this step but customer satisfaction is important to you.
  2. Deliver the news of the price increase in a soft tone.
  3. Appreciate the customer's understanding.

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

The currently rising prices of the raw materials we use in our production have also caused a subsequent increase in the prices of our products. We are therefore increasing our product prices by 5% that will be put into effect on August. This price increase allows us to guarantee that the top-notch quality of our products shall not be compromised in any way.

We are looking forward to your continuing patronage. Thank you.

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -