Sample introduction letter and gift for new customer


  1. Despite the fact that this letter is for thanking your clients for his or her transaction. You may also use this chance to start a new business relationship with him or her, or to introduce a new product or service. The letter should be short and uses friendly tone if you plan to introduce a product or service, do it shortly.
  2. Express gratitude on the customer for the past transaction he or she made, or secure a new prospective client, if possible. Give a short description of the gift you sent and the reason you sent it.
  3. Shortly introduce a product or service, if possible. End the letter with another thank you or an encouraging message


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

Thank you for your recent order of Sinutab Sinus medication for your office. It has become the trend to have small over-the-counter pharmacies in doctor's offices, and we are thrilled to fill your OTC needs.

We have enclosed a current price list and an available web address for your convenience with future orders.

Also, please accept our thank you gift of Sinutab posted notes and a box of pens displaying our company logo. Some of our customers like to keep these for the office staff. Others hand them out with purchase in their pharmacies. In any case, we hope you will enjoy them.

Keep in mind that we have a bulk order sale running in the month of August. Spend over $350 with us and we'll throw in an order of vitamin C tablets for the upcoming flu season.

Contact us anytime for future orders. We look forward to an excellent business relationship with you!


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Sample introduction letter and gift for new customer.

Further things to consider when writing introduction letters to customers

Further things to consider when writing introduction letters to customers

Introduction Letters

Introduction letters are letters written to establish contact, outline new products or services or request information. Such letters are used in business communications. They can be to introduce a connection to people you already know or to people you have never met. The primary objective of introduction letters is to introduce yourself, your business, or another person to another party. In any scenario, introduction letters should be readable, concise, and effective in delivering the information you want. Introduction letters are a great networking tool and an effective way to get what you want from people you have not met physically.

One of the most important tips to remember when writing introduction letters is to keep them brief and to the point. First, state who you are and your role, and where necessary, mention how you got the recipient's name. Then, briefly explain the purpose of your letter and what you hope to accomplish - be as clear as you can. Include any other details that you think could be helpful. Establish a personal connection and an appropriate tone of the letter. Conclude with a brief description of how the recipient can get in touch with you.

Letters to Customers

Letters to customers are letters written by businesses to people or organizations who buy goods and services from these businesses. These letters can be addressed to specific customers or to all customers, depending on the issue. If you own a business, there are many times you may find it necessary to write to your customers. For example, you may want to send apology letters for billing errors, collection letters to those who owe you money, follow-up letters after initial customers' visits, marketing letters to promote conference events, etc. Constantly writing to your customers is essential as it makes the customers feel valued and strengthens the company-customer relationship.

All letters to customers are formal. Therefore you should maintain a professional tone. Address the customer by his/her name instead of "Dear valued customer". Thank the person for being your customer. Convey your message clearly and concisely without mixing information. Separate important information and label it with subheadings. Avoid putting off the customer with detailed terms and conditions. Instead, put these on a different page. Tell the recipient how to contact you and how to stop receiving letters. Conclude with a positive remark. Write your name and hand sign the letter.

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