- Guidelines under construction!
[State, ZIP Code]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Are you looking to refinance your home?
Do you badly need to take out a mortgage but don't want to end up paying so much in interest rates or fees that you don't understand?
We, at Platinum Bank, with our home loans, will make sure that doesn't happen to you.
Even at the initial stages of your inquiry or application, we'll make sure to get one of our mortgage experts sit down with you, explain your options and the entire process involved. We give you all the details of payment upfront, so you're fully educated on the terms and conditions of the loan. Our mortgage experts have been in the business for over 20 years and have had much experience handling loans, so we're sure that they can answer any question that you may have for them.
The even better thing about the Home Loans we offer is that we have competitive interest rates. As a matter of fact, we believe they are the best out on the market! The deal you get with us is something that you won't find easily anywhere else.
We know how big a decision to take a mortgage out is. And so when you sign up with us, we'll guide you every step of the way.
Give us a call at 333-3333 or visit one of our branches now to get a free, non-committal quote. That just may be enough to convince you to take your mortgage out with us.
We hope to hear from you soon!
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sales letter template for a home mortgage loan.
Further things to consider when writing direct marketing letters to consumers
Direct Marketing Letters
Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.
Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.
Letters to Consumers
Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.
Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.