1. Guidelines under construction!


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

From Platinum Financing Inc.

How many people do you know ever qualify for a $50,000 credit line?

Not a lot, that's for sure.

But we at Platinum Financing Inc. are happy to inform you that because of your excellent credit, we have pre-qualified you to receive a Home Equity Line with our bank that entitles you to receive $50,000 worth of credit.

Another perk to this is that we are giving you a +1 fixed APR. You should know that getting that kind of rate is rare, even for personal loans and credit cards.

Just imagine the endless financial possibilities you could have with a rate as the one we're offering. If you'd like you can finally get the car you've always wanted, make home improvements, or go on a relaxing vacation! Furthermore, there's a big chance that the interest you are going to pay will be tax-deductible! We do advise, however, that you get in touch with your tax advisor regarding this just to be sure.

Once you've completed the application for this Equity Line, we will be sending you your supply sending you personal checks so that it will be easier for you to get hold of your money when you need it.

Because of the pre-approval, the process to complete the Equity Line is very straight. All you need to do is give us a call at 333-3333. You can contact us from Mondays through Friday 8:00 am until 5:00 pm. m until 5:00 pm. Since this, however, is a limited offer we need you to get back to us until April 30.

We look forward to hearing from you soon. It is a great offer that you should take advantage of as it may never come again. Thank you!


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Promotional letter sample from Platinum Financing Inc..

Further things to consider when writing direct marketing letters to consumers

Further things to consider when writing direct marketing letters to consumers

Direct Marketing Letters

Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.

Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.

Letters to Consumers

Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.

Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.

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