GUIDELINES
- Be direct and quickly building an idea that the reader is in need of your product or service. Provide your details immediately and clearly, add a strong sales presentation that shortly explains the benefits of our service. Encourage the reader to check the reference materials that you put together with the letter, this will help you make a successful sale.
- Get the reader's attention as quickly as possible by telling him or her the reasons why he or she is in need of an insurance policy.
- Explain the included details, the type of the insurance policy that you are selling or urging him or her to raise his or her coverage.
- Communicate well your interest in helping him or her and ask for a reply.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Having a house of your own is a big responsibility. You have to maintain it, pay the bills, and do your best to make it a home you and your family will love.
However, in life, there are very few guarantees. One minute, you could be on top, and the next day, you could be destroyed by a single life-changing event. So what can you do to ensure that your house and home stay secure despite the problems life throws your way?
Delco Insurance provides you with the assurance that your house mortgage shall be paid for despite disability and even death.
To learn more about the affordable mortgage insurance options you may have, only refer to the enclosed pamphlet and give us a call at 555-3333 for further details. We look forward to keeping you and your home protected.
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sample of persuasive sales letter from Delco Insurance.
Further things to consider when writing direct marketing letters to landlords
Direct Marketing Letters
Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.
Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.
Letters to Landlords
Letters to landlords are letters written to people who rent lands, buildings, or apartments to tenants. Whether you need repairs, raise a complaint, move out, or add a roommate, it is important to put it in writing. It provides proof that you have requested something or taken some action. Even if you are currently friends with your landlord and resolve your issues informally, you may need evidence of your communication or other requests some day. A letter to your landlord may spur him/her into action and will keep both of you within the law.
Letters to landlords can be formal or informal depending on your relationship with the recipients. Address the recipient by his/her name and use the appropriate salutation. If you are not sure about the name and address of the recipient, confirm with the lease agreement. State the purpose of your letter so that the recipient can have an idea on how to respond, if he/she needs to respond at all. Include important details such as dates, apartment or house number, etc. Finish with a call to action and sign the letter to make it official. Make a copy of the letter for yourself before sending it.
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