GUIDELINES

  1. Be direct and quickly building an idea that the reader is in need of your product or service. Provide your details immediately and clearly, add a strong sales presentation that shortly explains the benefits of our service. Encourage the reader to check the reference materials that you put together with the letter, this will help you make a successful sale.
  2. Get the reader's attention as quickly as possible by telling him or her the reasons why he or she is in need of an insurance policy.
  3. Explain the included details, the type of the insurance policy that you are selling or urging him or her to raise his or her coverage.
  4. Communicate well your interest in helping him or her and ask for a reply.

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

Your first dose of independence may come from your first time striking out and finding that sweet, cozy apartment downtown. Together with this independence, one of the first things you have to know is that YOU are responsible for all your belongings now. Your parents' home insurance will not cover your possessions anymore. It is also important to become aware that your landlord's insurance will not cover your possessions as well.

So what should you do about it?

We at Delco Insurance offer affordable renter's insurance policies for you in the cases such as theft, property damages, and even fire. For more details, please refer to the enclosed brochure and call us up at 444-0000 today!

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Persuasive sales letter for services of Delco Insurance.

Further things to consider when writing direct marketing letters to tenants

Further things to consider when writing direct marketing letters to tenants

Direct Marketing Letters

Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.

Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.

Letters to Tenants

Letters to tenants are letters written to people who have occupied property or land rented from a landlord. If you are a landlord, there are a thousand reasons why you may want to write a letter to a tenant. It could be to give a warning, to evict a tenant or even to inform him/her of a rent increase. When writing any of these letters, the landlord needs to make sure that the letter communicates the right information to the tenant and carries the appropriate weight. He/she must also comply with the local and state laws when drafting or delivering an eviction letter.

When writing letters to tenants, it is important to reread the lease to make sure that whatever you are addressing is referenced in the lease. Start the letter with the proper tenant's name and address. Write a clear subject line that explains the purpose of your letter. Address the issue at hand and provide all the necessary information. Give proper guidelines and time frames especially for warning and eviction letters. Make the letter formal so that the tenant understands the seriousness of the situation. Close with a call to action. Sign and date the letter.

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