GUIDELINES
- Be direct and quickly building an idea that the reader is in need of your product or service. Provide your details immediately and clearly, add a strong sales presentation that shortly explains the benefits of our service. Encourage the reader to check the reference materials that you put together with the letter, this will help you make a successful sale.
- Get the reader's attention as quickly as possible by telling him or her the reasons why he or she is in need of an insurance policy.
- Explain the included details, the type of the insurance policy that you are selling or urging him or her to raise his or her coverage.
- Communicate well your interest in helping him or her and ask for a reply.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Are you aware that according to statistics, almost 50% of all employees experience some form of sexual harassment at work?
And while there are some general safeguards implemented by companies, it isn't usually enough to ensure zero occurrences?
Don't be a victim.
Avail of the services Belle Consultants have to offer to make sure that you don't become part of the 50% that experience such a traumatizing incident at work. We can ensure that for you.
Give us a call at 333-333 so we can arrange a meeting with you where we can discuss more the security we can give. We look forward to hearing from you.
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sample of marketing letter for Belle Consultants.
Further things to consider when writing direct marketing letters to companies
Direct Marketing Letters
Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.
Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.
Letters to Companies
Letters to companies are formal letters written by individuals or companies to other companies, commercial businesses, or organizations. Such letters are usually business letters whose contents are formal and professional in nature. There are many types of letters sent to companies, and each has a specific focus. For example, sales letters to promote products and services, order letters to order goods and services, or inquiry letters to request information. They could also be transmittal letters to accompany a package or recommendation letters to recommend employees. In any of the mentioned scenarios, a letter to a company must be addressed to the right person and closed with a proper signature.
All letters to companies are official and require professionality and specificity. Therefore, the letter you produce must reflect this ideology. Know who you are addressing the letter to and how to respectfully address him/her. Make your information accurate and specific so that the recipient can quickly make his/her way through it and understand what is expected of him/her. If you are sending any attachments, mention what they are as well as their importance within the letter. End the letter by asking the recipient to respond or contact you directly.
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