Persuasive sales letter for Radi-Block


  1. Guidelines under construction!


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

Are you a cell phone addict? Do you carry one with you all the time?

It has been widely believed that electromagnetic waves from mobile phones could cause brain damage, tumors, and cancers. Incessant cell phone use among different age groups all over the world could be one of the culprits for the increase in cancer cases. Scientists have been expressing concern over this "addiction". It is then necessary to demand that mobile phone manufacturers also put a word of caution in their cell phone boxes.

Here are some reports on the risks associated with cell phone use:

From the National Research Institute: "There is concern that RF energy produced by cell phones may affect the brain and other tissues in the head because hand-held cell phones are usually held close to the head. Researchers have focused on whether RF energy can cause 1. malignant (cancerous) brain tumors, such as gliomas (cancers of the brain that begin in glial cells, which surround and support the nerve cells), 2. benign (noncancerous) tumors, such as acoustic neuronal (tumors that arise in the cells of the nerve that supplies the ear) 3. meningiomas (tumors that occur in the meninges, which are the membranes that cover and protect the brain and spinal cord).The salivary glands also may be exposed to RF energy from cell phones held close to the head."

From FOX Reuters News as of February 2011: "Spending 50 minutes with a cell phone plastered to your ear is enough to change brain cell activity in the part of the brain closest to the antenna. But whether that causes any harm is not clear, scientists at the National Institutes of Health said on Tuesday, adding that the study will likely not settle recurring concerns of a link between cell phones and brain cancer."

So, don't you think it's time take better care of your health? If you can't let go of your cell phones, then make sure to protect yourself from its potential harm.

Floyd Gadgets and More has come up with the "RADI-BLOCK" which shields you from exposure to radiation and electromagnetic waves by 99.9%! Best of all, you can get it at only $15.50 and can be used for any cell phone.

Make the choice to be safe NOW. Get your "RADI-BLOCK" and enjoy a "healthy" way of using your cell phones.

Visit for secure ordering.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Persuasive sales letter for Radi-Block.

Further things to consider when writing direct marketing letters to consumers

Further things to consider when writing direct marketing letters to consumers

Direct Marketing Letters

Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.

Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.

Letters to Consumers

Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.

Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.

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