1. You should get straight to the point if you are writing a marketing email because direct mail sales depend on a single sales letter. Provide brief and quick information. Mention the benefits of your seminar in an easy-to-read manner. Assume that the reader will attend the seminar and then write the letter.
  2. Make a catchy start that grabs the reader's attention.
  3. Inform him/her about the seminar and mention its purpose or focus. Get the reader's attention to any reference material or brochures you have attached and persuade him/her to read it.
  4. State the details of the conference or seminar, including date, time, and location.
  5. Request the reader to respond.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

Do you find it difficult to sustain relationships? Are you missing out on fruitful and deeper interactions because you just can't connect with others on a deeper level?

Our Breaking Through Conference may just be the thing you need to get out of the rut you are currently in. The sessions we offer will help you identify the things you have been doing wrong, as well as give you realistic and helpful ideas on how to address your hidden issues.

This three-day seminar will kick off on May 14, 2011. Make sure you reserve a slot now. Early birds will get a 15% discount! Don't miss out on the chance to improve your relationships. Call us at 434-3434 today.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Marketing letter offering early bird discounts for seminar.

Further things to consider when writing direct marketing letters to consumers

Further things to consider when writing direct marketing letters to consumers

Direct Marketing Letters

Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.

Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.

Letters to Consumers

Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.

Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.

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