GUIDELINES
- You should get straight to the point if you are writing a marketing email because direct mail sales depend on a single sales letter. Provide brief and quick information. Mention the benefits of your seminar in an easy-to-read manner. Assume that the reader will attend the seminar and then write the letter.
- Make a catchy start that grabs the reader's attention.
- Inform him/her about the seminar and mention its purpose or focus. Get the reader's attention to any reference material or brochures you have attached and persuade him/her to read it.
- State the details of the conference or seminar, including date, time, and location.
- Request the reader to respond.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
In this day and age, it seems as though young people are getting more and more opportunities to climb the corporate ladder faster than ever. While this may be a good sign regarding the skill level of our young employees, it also means that there is a greater tendency for people who are not professionally mature to be placed in managerial positions without necessarily being ready for them.
If your company has a relatively young workforce, why not send your young leaders to the DC Managerial Training Conference? This program is geared towards equipping young achievers for greater things by understanding how to resolve conflict and how to deal with the myriad concerns managers face. If you think this may help your company, call 434-3434 for further details.
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Example of sales letter for a managerial training conference.
Further things to consider when writing direct marketing letters to companies
Direct Marketing Letters
Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.
Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.
Letters to Companies
Letters to companies are formal letters written by individuals or companies to other companies, commercial businesses, or organizations. Such letters are usually business letters whose contents are formal and professional in nature. There are many types of letters sent to companies, and each has a specific focus. For example, sales letters to promote products and services, order letters to order goods and services, or inquiry letters to request information. They could also be transmittal letters to accompany a package or recommendation letters to recommend employees. In any of the mentioned scenarios, a letter to a company must be addressed to the right person and closed with a proper signature.
All letters to companies are official and require professionality and specificity. Therefore, the letter you produce must reflect this ideology. Know who you are addressing the letter to and how to respectfully address him/her. Make your information accurate and specific so that the recipient can quickly make his/her way through it and understand what is expected of him/her. If you are sending any attachments, mention what they are as well as their importance within the letter. End the letter by asking the recipient to respond or contact you directly.
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