- Guidelines under construction!
[State, ZIP Code]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Being a marketing manager for Floyd Industries is no easy task. You are expected to practice utmost efficiency in informing the public about your products, and it becomes, even more, challenging when the allotment for your promotional strategy is so minimal. Your company has established itself through the several outlets here in the US, but have you ever considered reaching the international market? You think the idea is such a big leap of faith? Well, frankly, it's not impossible. I can demonstrate to you a way of selling your products without the high costs. The purchasing trend of most people has changed over the years. A lot of people have discovered the convenience of shopping online instead of going to the store or browsing through catalogs. The Internet is indeed an excellent tool for promoting your product, but the questions remain: how can you make the most out of Internet advertising or promotion; how can a company successfully reach its target market? We at SID Marketing can help you with that. We can answer those questions through our satisfied clients who have achieved success through the Internet. Just recently, our client, Mr. Steven Smith, reached over a million dollars in sales online!
If you want to accomplish the same thing, let us help you. I am enclosing a brochure about us and our services. I will give you a call sometime next week to schedule for a demonstration.
It's time for you to conquer the online world and bring your business to new heights!
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sample sales letter to prospects of SID Marketing.
Further things to consider when writing direct marketing letters to companies
Direct Marketing Letters
Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.
Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.
Letters to Companies
Letters to companies are formal letters written by individuals or companies to other companies, commercial businesses, or organizations. Such letters are usually business letters whose contents are formal and professional in nature. There are many types of letters sent to companies, and each has a specific focus. For example, sales letters to promote products and services, order letters to order goods and services, or inquiry letters to request information. They could also be transmittal letters to accompany a package or recommendation letters to recommend employees. In any of the mentioned scenarios, a letter to a company must be addressed to the right person and closed with a proper signature.
All letters to companies are official and require professionality and specificity. Therefore, the letter you produce must reflect this ideology. Know who you are addressing the letter to and how to respectfully address him/her. Make your information accurate and specific so that the recipient can quickly make his/her way through it and understand what is expected of him/her. If you are sending any attachments, mention what they are as well as their importance within the letter. End the letter by asking the recipient to respond or contact you directly.