Letter to potential clients of English training service

GUIDELINES

  1. Guidelines under construction!

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

The world is indeed getting smaller, and with that, it becomes more and more important to interact with people from different countries. It also means that the necessity for one business language has become greater. Today, we cannot deny that this language is still English.

While many countries have already developed their English training programs for children, the people involved in the world of business right now have not had the same benefit. Most people have taken some classes during their lifetime, but this does not translate into sufficient proficiency for communication in a business setting.

Go English Training Services can help your employees build their proficiency to such a level by providing online training courses. We recognize that different people have different needs and are at varying levels, which is why we ensure maximum flexibility and personalization. We offer Business English courses but also provide instruction in ESL if necessary.

More and more companies are seeing the value in this type of service. Among them are:

(*list of companies)

We are also recognized by the following educational institutions:

(*list of schools)

If you would like to find out more about our teaching strategies as well as how our platform works, please send us an email or give us a call. We will be more than happy to send over one of our consultants to discuss these with you.

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Letter to potential clients of English training service.

Further things to consider when writing direct marketing letters to companies

Further things to consider when writing direct marketing letters to companies

Direct Marketing Letters

Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.

Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.

Letters to Companies

Letters to companies are formal letters written by individuals or companies to other companies, commercial businesses, or organizations. Such letters are usually business letters whose contents are formal and professional in nature. There are many types of letters sent to companies, and each has a specific focus. For example, sales letters to promote products and services, order letters to order goods and services, or inquiry letters to request information. They could also be transmittal letters to accompany a package or recommendation letters to recommend employees. In any of the mentioned scenarios, a letter to a company must be addressed to the right person and closed with a proper signature.

All letters to companies are official and require professionality and specificity. Therefore, the letter you produce must reflect this ideology. Know who you are addressing the letter to and how to respectfully address him/her. Make your information accurate and specific so that the recipient can quickly make his/her way through it and understand what is expected of him/her. If you are sending any attachments, mention what they are as well as their importance within the letter. End the letter by asking the recipient to respond or contact you directly.

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