Sample letter announcing a company sales contest


  1. The announcement of a company contest is usually in the form of a memo. This letter should have a tone of a sales pitch. It increases employee morale and help in promoting the business.
  2. Start by announcing a company contest. Briefly, explain what the sales personnel should do and what will the winner get.
  3. State the rules, including any restrictions. Clearly state the deadline.
  4. Encourage the employees to take part by adding the details about the prizes.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

Enjoy your winter vacation skiing in the glorious Aspen, Colorado! Five days of a winter wonderland for two can be yours this coming holiday season if you are the lucky winner of this month's sales challenge. To qualify for this prize, all you have to do is be the top salesperson for the month of October. The contest duration shall start on the morning of October 1 to precisely 5:00 p.m. on November 1.

Please be reminded that customer merchandise returns shall not be counted in the final tallying of sales.

For non-winners of the ski trip, other prizes at stake are coupons for two for a full day of spa pampering, movie premier tickets, and many more! For inquiries regarding this contest, kindly refer to the poster on our announcement board at the reception area. Thank you.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -