GUIDELINES
- Guidelines under construction!
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
What does it take to make the right market investments that will ensure your success and the highest possible payout?
There's only one answer to that question.
INFORMATION.
Platinum Bank's Investors Magazine has everything you need to make sure that you're not missing out when investing in stocks and mutual funds. We'll give you secrets to investment success, introduce you to the leading market winners, and give you advice during critical market moments.
We even feature regular market reports that will inform you of the latest trends, which will help you make even better decisions on the investments you should make.
You can avail of our magazine for a free trial period of three months. Signing up for this will not obligate you in any way to sign up for a paid subscription after. We just want to give you an opportunity to see for yourself the great things that our magazine has to offer.
All you need to do is send us the enclosed application form. Once we receive your request, we'll send you the latest copy of Platinum Bank's Investors Magazine within 2-3 days. We're pretty sure that once the three months are over, you'll be signing up to continue receiving the magazine.
No payment is required for the trial period. Just fill out the application and send it back to us.
If you're serious about your market investments, you have to read what our magazine has to say. In the three months that you'll be receiving it for free, we are sure you'll make better financial choices and earn more money by following our advice.
So don't delay. Send the card today.
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Marketing letter for subscriptions to Investors Magazine.
Further things to consider when writing direct marketing letters to customers
Direct Marketing Letters
Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.
Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.
Letters to Customers
Letters to customers are letters written by businesses to people or organizations who buy goods and services from these businesses. These letters can be addressed to specific customers or to all customers, depending on the issue. If you own a business, there are many times you may find it necessary to write to your customers. For example, you may want to send apology letters for billing errors, collection letters to those who owe you money, follow-up letters after initial customers' visits, marketing letters to promote conference events, etc. Constantly writing to your customers is essential as it makes the customers feel valued and strengthens the company-customer relationship.
All letters to customers are formal. Therefore you should maintain a professional tone. Address the customer by his/her name instead of "Dear valued customer". Thank the person for being your customer. Convey your message clearly and concisely without mixing information. Separate important information and label it with subheadings. Avoid putting off the customer with detailed terms and conditions. Instead, put these on a different page. Tell the recipient how to contact you and how to stop receiving letters. Conclude with a positive remark. Write your name and hand sign the letter.
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