Customer appreciation thank you letter example

GUIDELINES

  1. Express your appreciation for the customer.
  2. Mention how their patronage has helped you and why you value it.
  3. End on a positive tone expressing your eagerness for their continuing patronage.

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

We thank you for the continuing support that you have been giving our company. Your patronage is valuable to us, and through your help, we at Charm Cakes can continue making new and unique creations that you will love.

We look forward to a brand new year with you and your continuing patronage to our little bake shop.

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Customer appreciation thank you letter example.

Further things to consider when writing appreciation letters to customers

Further things to consider when writing appreciation letters to customers

Appreciation Letters

Appreciation letters are a professional means of communication to express thanks and gratitude towards people for their good deeds. The main purpose of appreciation letters is to sincerely recognize what people have done for you and their positive impact on your work life. Appreciation letters encourage the recipient to work harder and give better results than before. There are endless instances when you can express your appreciation to other people through a letter. Maybe your mentor has provided you with advice on how to go about a project; your manager has made you new connections or a supervisor has recommended you for a promotion; perhaps a colleague has helped you handle a difficult task. An appreciation letter will be a great way to say thank you.

When writing appreciation letters, make sure to express your gratitude in the beginning for the recipient to understand the intention of your letter. Pinpoint specific actions as well as their direct results. Be sure to include what you are sincerely grateful for and why. Keep your letter professional, polite, and to the point. Try to send the letters as soon as possible, when the events are still fresh in both parties' minds.

Letters to Customers

Letters to customers are letters written by businesses to people or organizations who buy goods and services from these businesses. These letters can be addressed to specific customers or to all customers, depending on the issue. If you own a business, there are many times you may find it necessary to write to your customers. For example, you may want to send apology letters for billing errors, collection letters to those who owe you money, follow-up letters after initial customers' visits, marketing letters to promote conference events, etc. Constantly writing to your customers is essential as it makes the customers feel valued and strengthens the company-customer relationship.

All letters to customers are formal. Therefore you should maintain a professional tone. Address the customer by his/her name instead of "Dear valued customer". Thank the person for being your customer. Convey your message clearly and concisely without mixing information. Separate important information and label it with subheadings. Avoid putting off the customer with detailed terms and conditions. Instead, put these on a different page. Tell the recipient how to contact you and how to stop receiving letters. Conclude with a positive remark. Write your name and hand sign the letter.

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