- Guidelines under construction!
[State, ZIP Code]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Fed up on those fuel bills that just keep getting bigger every time? Especially with winter just around the corner, these bills will shoot up all the more!
Then it's time you use the Floyd Thermo-Save. This unique and ultra modern instrument allows you to save HUGE on home energy. It is highly reliable and durable. We give you our assurance that it could last for 15 years!
Just set up the device next to a fire-lit lamp. Right away you can feel it warming up the house. You can experience the same or even better comfort than what your current thermostat is giving you. It cools down at night and gives warmth during the day for total maximum savings.
To have your own Thermo-Save, kindly fill out the for enclosed herein. You can pay cash or credit card, or we can even send you a bill to your preferred address. You can get your Thermo-Save and a spare lamp within five business days from the date you placed your order. If you're not satisfied with the product, just send it to us within three months from its purchase, and we'll give you back your money 100%!
So cut your heating bill by 20% with the Floyd Thermo-Save. Get one now!
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Example of a persuasive sales letter for Floyd Thermo-Save.
Further things to consider when writing direct marketing letters to consumers
Direct Marketing Letters
Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.
Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.
Letters to Consumers
Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.
Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.