GUIDELINES
- Guidelines under construction!
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
We at Supreme Haven would like to thank you sincerely for showing interest in our company. Building homes of unparalleled quality have always been our source of pride and joy. We treat our customers like family, and our value for them continues even after their homes have been completely built. The testimonials on the last page of this catalog emphatically prove this claim.
Many homebuilders don't last that long; but in our case, we treasure all of the 25 years that we have been around, and we still intend to stay longer! We want to be here for you and your children's children.
We also have an edge over most of the other builders, and that is having the loyalty of our highly skilled and professional employees and subcontractors. Together, we keep in mind our goals and always treat each project with a sense of urgency. We take pride in our ability to meet or beat the deadline!
So enjoy browsing through our catalog and be enticed by the excellent homes and creative floor plans. If you have something else in mind, we will be more than happy to hear about it.
For your reference and convenience, we have enclosed a home building guide and checklist that we hope could be of excellent use to you. For other questions and concerns, feel free to call us at 1234567. Thank you.
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sales letter on home establishment and construction - example.
Further things to consider when writing direct marketing letters to consumers
Direct Marketing Letters
Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.
Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.
Letters to Consumers
Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.
Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.
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