GUIDELINES
- Guidelines under construction!
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
While I was employed in a leading homebuilder back in 1987, Supreme Homes was already starting out as a company. In the five years that I was working back then in the city of San Isidro, I have consistently been commended and given recognition for my outstanding performance. Iowe my firm resolve of always putting customer satisfaction on top of everything.
Being fortunate enough to have the trust and recognition of the customers, I feel that I can have the great opportunity of giving a more significant level of satisfaction to the customers by having my company. I could put more focus and attention to all the details, making sure that everything surpasses the quality standards and still be at reasonable costs.
Today, as I bring Supreme Homes to its 26th year of service, my goal and mission remain to be providing excellent homes to people at affordable costs. I believe that everyone deserves the chance to own their piece of heaven through their homes. I also make sure that the customers are always informed and updated, and always take the time to meet with them. The meetings include Quick Business meetings just for sharing information, Coordinating Meetings to ensure homeowners know when individual steps will be taken, or a Kickoff Meeting where clients and project members meet.
Through these efforts, the customers and we could develop a harmonious working relationship that would lead the way for quality and safe homes that surpasses the customers' expectations, and encourage them to share our work by recommending us to their friends and relatives.
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sales letter on construction and home builder sales - sample.
Further things to consider when writing direct marketing letters to consumers
Direct Marketing Letters
Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.
Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.
Letters to Consumers
Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.
Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.
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