- Guidelines under construction!
[State, ZIP Code]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
We would like to inform you of the upcoming merger of Platinum Savings and Silver Grants and Credit Services. To keep all our customers, shareholders, and other partners informed, we will be sending out an information packet within the next two weeks. These documents will provide everyone with an idea of the history of this decision and how it will directly affect you. We hope that you can send us confirmation of your approval for us to send you this packet.
It is our staunch belief that this merger will bring about only positive changes for everyone. It will certainly make the company stronger and more competitive in the market, and the increased resources will ensure that we are more capable of providing quality customer service in all aspects.
Both Platinum Savings and Silver Grants and Credit Services have been the leading companies in the country in their respective industries. It is our hope that joining these two great forces together will mean greater things and a brighter future for all connected.
We have decided to name the newly merged company as PS Banking. We assure you that all your records will remain properly maintained and organized. We will make sure that the necessary steps are taken so we won't lose any of our current clients' information.
We hope that you are as excited as we are about the merger. We are looking forward to the numerous benefits that we can all reap from taking this step. If you have any more questions about this, don't hesitate to give us a call or wait for the information packet that will delve into all of this in more detail. We greatly appreciate your cooperation.
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Business letter sample informing clients of a merger.
Further things to consider when writing direct marketing letters to clients
Direct Marketing Letters
Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.
Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.
Letters to Clients
Letters to clients are letters a person or organization writes to other people and/or organizations that benefit from the senders' products or professional services. These could be welcome letters to welcome the clients to the organization, introduction letters to introduce a product or service to the clients, or thank-you letters to appreciate clients for their continued support. They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related.
Letters to clients are business letters, and therefore, they should be formal and professional. Start the letter with a proper salutation. Clearly state the purpose of your letter. If a client is required to take a certain urgent action, make sure to specify exactly what he/she is supposed to do. Be brief and straightforward and avoid adding irrelevant details. Close the letter by warmly inviting the recipient to respond or to take the necessary action. Sign the letter and provide your contact details. Print the letter on the company's letterhead.