Persuasive sales letter sample for book on negotiation skills


  1. Guidelines under construction!


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

Mastering the Skills of Negotiating

Guaranteed to work!

Discover these simple yet highly effective negotiation secrets when buying a house.

Just last week, I accompanied my sister to a realty company as she was determined to purchase a new 2-bedroom house at a price 20% lower than its catalog price. I thought that was impossible.

So we approached an agent, and my sister started to express her intention of buying a house. I let my sister do the talking as she convincingly and effortlessly "bargained" with the agent. To my great surprise, the agent happily agreed and immediately made her fill out the forms for purchase.

I was somehow intrigued. So last week, I tried to follow her technique in buying a studio unit. Amazingly, the sales agent offered a discounted price. It made me conclude that my sister all along had these tricks and tips that a lot of us are didn't know.

This time, I will tell you the secret. You can read about it in my book called, "Something Up Their Sleeve: A Handbook for Successful Negotiation. " There's no telling how much we can save from these techniques, but surely, after reading the book, we'd know better.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Persuasive sales letter sample for book on negotiation skills.

Further things to consider when writing direct marketing letters to management

Further things to consider when writing direct marketing letters to management

Direct Marketing Letters

Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.

Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.

Letters to Management

Letters to management are letters written to the personnel or department that controls and makes decisions for a company or organization. These could be job application letters to apply for jobs, complaint letters to raise complaints, inquiry letters to request information, etc. Under all circumstances, all letters written to the management should be formal, contain all the necessary information, and free of grammatical errors. They must also be typed in a legible and professional font. Make sure not to include any sensitive information especially when the letter is not addressed to a specific person.

Before writing letters to management, you need to think about what you want to achieve and exactly who you are writing to. Use proper address and salutation. If you do not have an existing relationship with the recipient, introduce yourself in the first paragraph. Start with the most important information and go directly to the point. Keep it brief. However, if your letter is relatively lengthy, break it into short paragraphs. If there are any attachments, make sure to mention that in the letter and give a brief description of what they are. Finish with an expression of appreciation and give your contact details.

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