GUIDELINES
- This letter is a sales letter. In this letter, you are not trying to introduce a product or a service, but you are proposing an idea. And you hope to make money by this, Your accomplishment will depend on your target market's confidence in being a part of your company or your idea. Remember to be distinct, loyal and genuine and keep your tone respectful.
- Describe the history on how you acquired the information of the target client.
- Inform him or her about your company or your organization.
- Point out that you are in need of investors and explain why.
- Request the recipient to invest in your business. Familiarize the target investor of the benefits of the investment.
- Show the reader all the available information about your company that you can present.
- Request for a meeting with the target client so that you can discuss other details of the investment.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
I was referred to you by Professor Raymond Sears of the University of Southampton's School of Hotel and Restaurant Management. I worked as his teaching assistant for about three years before I decided to move on with my own business. My focus has mainly been on helping students get in touch with international hotels for internship purposes. This placement business has grown quite substantially over the years, which is why we would like to expand our operations to more institutions in Europe and Asia.
I understand that you also share the same passion for molding young minds and excellent hotel service. As such, I am presenting you with this project, hoping that this is an endeavor that you feel is worth investing. Aside from just helping link interns to top notch establishments, this venture promises to provide an excellent return on investment.
Please let me know if this is something you would like to be a part of it. I can arrange a lunch or dinner meeting at the most convenient date and time for you.
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sample letter setting up meeting with potential investor.
Further things to consider when writing fundraising letters to investors
Fundraising Letters
Fundraising letters are letters written to seek financial support for a cause, charity, or other enterprises. Such letters are often geared towards non-profit organizations and churches that are looking for contributions. Fundraising letters should be sent early enough in advance of the event so that the recipient can have enough time to respond to your request. If you know someone who knows the donor personally, include their names or have them sign the letters as making a personal contact may sometimes secure a donation.
Although sending out fundraising letters may seem old-fashioned, if crafted correctly, these letters can be extremely effective. Grab the recipient's attention from the start. Use the recipient's name so that he/she can know that the letter was intended for him/her, and not just some supporter. If he/she has made another donation in the past, thank him/her for it before asking again. Mention what the donation is intended for. Where appropriate, mention some of the past achievements of your organization. Explain the urgent need for the donation and how the recipient can help contribute to it. Tell the recipient how important he/she is to the cause. End by thanking the recipient in advance for his/her support.
Letters to Investors
Letters to investors are letters written to people or organizations that put money into property, financial schemes, etc. with an expectation of future financial returns. Mostly, such letters are sent to request funding from the investors. If you need money to start a business or any other venture, you may send investment proposal letters to investors to get their attention and convince them to invest in your venture. If thought and drafted carefully, your letter may get the investors running to you demanding to discuss more about the venture.
Just like other business letters, letters to investors should be formal. Start the letter with a confident subject line that gives an impression that the venture will make money. State your letter clearly and simply; avoid too much detail, acronyms, or jargon. Clearly state the business sector in which your venture is. Provide details on how much funding is needed and how the funds will be spent. Explain how you plan to repay the funds. Mention any special education, skills, or experience you have that will help make this venture a success. Provide your contacts and end your letter with a note of anticipation to doing business with the recipient.
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