GUIDELINES
- When you contact a prospective customer through a mutual acquaintance, you should use a less formal tone. Use this opportunity to refer to your mutual friend. Tell the reader what he/she liked about your product or service. Also, list the benefits the reader can get by purchasing your product or service.
- State the name of the person who told you about the reader. Also, mention why you wrote this letter.
- Promote your products by giving some information that will interest the reader. Either you can give a few details to spark the prospective client's interest, or you can choose to provide detailed information.
- Discuss what the mutual acquaintance liked about your product or service.
- Ask the reader to contact you or offer to communicate with him/her yourself. Also, invite to answer any questions.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
We here at Deep Blue Pool Services Inc. would like to congratulate you and your family on the successful construction of your beautiful new swimming pool and Jacuzzi! We know that alongside the enjoyment that a pool brings to you and your children, there are maintenance tasks that need to be done to keep it clean and in the best condition.
We would like to take that burden away from you. With the services we have to offer, we want to make sure that you don't need to worry about your pool's maintenance and, instead, just get you to enjoy it. I am not sure if you are aware, but our company services quite a large number of your neighbors' pool and spa needs.
I would love the opportunity to sit down and talk to you in more detail about what we have to offer. I will be in your neighborhood late this week and plan to drop by your home. I can answer all your questions then and, perhaps, even sign you up. I highly anticipate speaking with you soon! Thank you!
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sales letter of a pool maintenance company using neighborhood reference.
Further things to consider when writing miscellaneous letters to customers
Miscellaneous Letters
Miscellaneous are letters that are sent in series to cover different situations related to business. Miscellaneous means "various types," and therefore, these are usually a group of letters. In most cases, miscellaneous are used to announce unpleasant news such as terminating or rejecting a business relationship, reminding people of unpaid balances, etc. The letters can also be regarding donations, job search, credit management, or even retaining professional advisors. The best example of miscellaneous is the collection letters.
When writing miscellaneous, you need to be careful not to hurt the relationship that exists between you and the recipient. Be polite even when you feel the recipient is delinquent. Be clear about all the facts and figures. If you are writing to ask for payment, for example, know the exact amount the recipient is supposed to pay. Do not overlook minor details such as making sure the recipient's name is written correctly or the date of the last payment. If you realize that the recipient has not responded to any of your previous letters, write the next letter in a more demanding way that compels him/her to respond. Always close these letters with a call to action.
Letters to Customers
Letters to customers are letters written by businesses to people or organizations who buy goods and services from these businesses. These letters can be addressed to specific customers or to all customers, depending on the issue. If you own a business, there are many times you may find it necessary to write to your customers. For example, you may want to send apology letters for billing errors, collection letters to those who owe you money, follow-up letters after initial customers' visits, marketing letters to promote conference events, etc. Constantly writing to your customers is essential as it makes the customers feel valued and strengthens the company-customer relationship.
All letters to customers are formal. Therefore you should maintain a professional tone. Address the customer by his/her name instead of "Dear valued customer". Thank the person for being your customer. Convey your message clearly and concisely without mixing information. Separate important information and label it with subheadings. Avoid putting off the customer with detailed terms and conditions. Instead, put these on a different page. Tell the recipient how to contact you and how to stop receiving letters. Conclude with a positive remark. Write your name and hand sign the letter.
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