1. Guidelines under construction!


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

We know what a tremendous headache is dealing with taxes. There are many laws to understand, terms to memorize, and deductions to consider.

Because of all these things, most individuals learn to dread the 15th of April.

But Turner Industry has great news for all of you! We are introducing the newest tax software available called ?Tax 101.? This update is the best tax package that we have ever put together. With all the information and options we have made available, figuring out your taxes will become a breeze.

We distributed beta versions of this to select users, including tax experts, and they have nothing but wonderful things to say about it. I have attached a form that highlights the testimonials of a group of our beta users complete with their signatures and contact info, should you feel the need to verify the information we are publishing.

As a bonus, we are releasing the software for a special introductory price of only $45.50! The regular price is $102.99, which makes it a great idea to get your copy now before our offer expires! And believe us when we say that it will not last very long!

Keep in mind that this software does not require you to be skilled in taxes nor do you need to have any background in accounting. Our program will teach you everything.

Give us a call at 444-4444 to order yours today!

Let stress from taxes become a thing of the past. Get ?Tax 101? today.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Sample introduction letter to new tax software "Tax 101".

Further things to consider when writing direct marketing letters to consumers

Further things to consider when writing direct marketing letters to consumers

Direct Marketing Letters

Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.

Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.

Letters to Consumers

Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.

Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.

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