1. Guidelines under construction!


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

Special Book Sale

We are selling a small number of excellent books for significant discounts.

The sale ends on December 30, or when all items are sold.

Because of our fun and exciting year, we had no time to give any attention to slightly damaged books except keeping in our warehouse.

Some of the books have slightly damaged covers that might have been torn during shipping. But you will never notice the imperfections. But then, we cannot sell these items as new books.

So we are offering all the items at 50% off the regular price in our Special Book Sale.

Take note that there's only a small number of copies for each book title, and we are sure that you will never find a book sale as big as this.

Not only will you get a special price for these excellent books, but we also offer free shipping if you order more than $100.

Please remember that there are only a limited copies of books available, and for sure, they'll be gone in a day or two. So, don't hesitate! Order now.

All sales are final. They cannot be changed once they're submitted. We cannot offer any warranty, nor can we accept any returns.

We will only ship what you'll order if they are still available.

Be sure to order online to grab what you want. Go to our website at

Our Special Book Sale in the past years had overwhelming responses. Don't forget that the sale ends on December 30 or when all items are sold.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Sample letter to potential clients of book sale.

Further things to consider when writing direct marketing letters to clients

Further things to consider when writing direct marketing letters to clients

Direct Marketing Letters

Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.

Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.

Letters to Clients

Letters to clients are letters a person or organization writes to other people and/or organizations that benefit from the senders' products or professional services. These could be welcome letters to welcome the clients to the organization, introduction letters to introduce a product or service to the clients, or thank-you letters to appreciate clients for their continued support. They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related.

Letters to clients are business letters, and therefore, they should be formal and professional. Start the letter with a proper salutation. Clearly state the purpose of your letter. If a client is required to take a certain urgent action, make sure to specify exactly what he/she is supposed to do. Be brief and straightforward and avoid adding irrelevant details. Close the letter by warmly inviting the recipient to respond or to take the necessary action. Sign the letter and provide your contact details. Print the letter on the company's letterhead.

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