- Guidelines under construction!
[State, ZIP Code]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
You haven't visited us for a long time now. We hope to see you once more.
Our office is located at 1200 Main Street, in the peaceful Dale Planned Community. We are open from Mondays to Saturday, 9:00 AM to 3:00 PM.
Since you haven't been here for quite some time now, you will see that we have constructed many new homes and Dale Planned Community is improving little by little. As you already know, we have furnished homes available where you can move-in right away. You can also choose from our many beautiful home sites with a selection of ten-floor plans with 15 exterior designs. For selected homes, we offer incentives for a short time only. If you are interested to know more, please call me at 324-2342.
Dale Home Builders has more than 30 years of experience constructing beautiful homes and peaceful neighborhoods. And our real estate representative, Janice Dale, who has over 20 years of experience, will be very pleased to welcome you.
If you have any inquiries about financing, the neighborhood, or about our company, please don't hesitate to call us at 234-2342.
We are looking forward to seeing you once again.
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sample introduction letter informing clients of new location.
Further things to consider when writing direct marketing letters to clients
Direct Marketing Letters
Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.
Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.
Letters to Clients
Letters to clients are letters a person or organization writes to other people and/or organizations that benefit from the senders' products or professional services. These could be welcome letters to welcome the clients to the organization, introduction letters to introduce a product or service to the clients, or thank-you letters to appreciate clients for their continued support. They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related.
Letters to clients are business letters, and therefore, they should be formal and professional. Start the letter with a proper salutation. Clearly state the purpose of your letter. If a client is required to take a certain urgent action, make sure to specify exactly what he/she is supposed to do. Be brief and straightforward and avoid adding irrelevant details. Close the letter by warmly inviting the recipient to respond or to take the necessary action. Sign the letter and provide your contact details. Print the letter on the company's letterhead.