1. Guidelines under construction!


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

Very Limited Free and exciting announcement. Guarantee Only till night, (20.12.2010)

An exciting announcement for Thinkers!

Try "Jin's Web Corporation" absolutely FREE And Let Me pick up the Risk if you think there is any!

You've seen the money that is being made on the Internet, and you love what you've been experiencing. But it can be possible that you are still pondering over it. That is all right!

Maybe, you receive a new "become rich quickly" advertisement each day in the mail...and you realize most of these things are fake.

Maybe you've even got betrayed some time in the past, and may be due to this; you must have decided never to get into all this ever again.

I realize what you went through. I've been hurt much more than I'd want to account; you are not the only one!

Late I take all the risk! Put all the weight on Me to prove you what I said.

As a way of a limited free trial offer, you can get the entire " Jin's Web Corporation " package without paying a single dime. (Offer guaranteed through midnight, [date])

It is an excellent time little announcement. I can only give its guarantee till the night, (date). You must act now if you want to try it free.

And if you feel, may be for any reason, and I really can take any matter, however, weird it may sound you don't happen to love the things then you will be reimbursed. Your debit card will never be charged!

So, if you want a start to your own "Jin's Web Corporation"...and let me take all your risk...visit my website to have more info.

P.S. This is a nice time little announcement. I can only give its guarantee till the night, (date). You must act now if you want to try it free.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Promotional letter sample for Jinn's Web Corporation.

Further things to consider when writing direct marketing letters to customers

Further things to consider when writing direct marketing letters to customers

Direct Marketing Letters

Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.

Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.

Letters to Customers

Letters to customers are letters written by businesses to people or organizations who buy goods and services from these businesses. These letters can be addressed to specific customers or to all customers, depending on the issue. If you own a business, there are many times you may find it necessary to write to your customers. For example, you may want to send apology letters for billing errors, collection letters to those who owe you money, follow-up letters after initial customers' visits, marketing letters to promote conference events, etc. Constantly writing to your customers is essential as it makes the customers feel valued and strengthens the company-customer relationship.

All letters to customers are formal. Therefore you should maintain a professional tone. Address the customer by his/her name instead of "Dear valued customer". Thank the person for being your customer. Convey your message clearly and concisely without mixing information. Separate important information and label it with subheadings. Avoid putting off the customer with detailed terms and conditions. Instead, put these on a different page. Tell the recipient how to contact you and how to stop receiving letters. Conclude with a positive remark. Write your name and hand sign the letter.

These articles may interest you

These articles may interest you