GUIDELINES
- This cover letter aims to urge your target customer to read the additional catalog, brochure, and other sales literature. You are advising the target client to be in an active role in digging deeper on what you offer.
- Start the letter with a very cheerful sales tone. Introduce the service and products that are listed in the accompanying catalog, brochure, and other sales literature.
- Explain to the reader the accompanying sales literature and encourage him or her to read it.
- Describe the process of ordering.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
You see it everywhere. Renovations, rehabs and flips on houses in every neighborhood. New bathrooms, new countertops, new landscaping. The professionals are doing it all; making old houses hip and trendy. But, how about you? Don't you wish you could change your mauve kitchen counters or that gray master bathtub? Wouldn't you like to live in the houses you see on television. Your home could be the before and after of your dreams!
That is why we are sharing with you a well-kept secret. Dunder Construction and Remodel is taking on new projects at an unbelievably low rate. We give you a quote based on the work you want to be done. We give you a reasonable timeframe for your home to become like new for you. We do quality work that you will be proud of and will bring up the value of your home. And, we do it all at rock-bottom prices. The only catch is, we want to photograph your home during the process for a new Renovation Catalog.
Enclosed is a mock up of the catalog. See if you think this would be a suitable match for your home project. Wouldn't everyone love to have their house remodeled at less than fair market prices and then have it displayed in a catalog?
If this sounds like something you would be interested in, please call Dunder Construction today. Hurry! This opportunity will go quickly!
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Catalog introduction sample letter.
Further things to consider when writing introduction letters to consumers
Introduction Letters
Introduction letters are letters written to establish contact, outline new products or services or request information. Such letters are used in business communications. They can be to introduce a connection to people you already know or to people you have never met. The primary objective of introduction letters is to introduce yourself, your business, or another person to another party. In any scenario, introduction letters should be readable, concise, and effective in delivering the information you want. Introduction letters are a great networking tool and an effective way to get what you want from people you have not met physically.
One of the most important tips to remember when writing introduction letters is to keep them brief and to the point. First, state who you are and your role, and where necessary, mention how you got the recipient's name. Then, briefly explain the purpose of your letter and what you hope to accomplish - be as clear as you can. Include any other details that you think could be helpful. Establish a personal connection and an appropriate tone of the letter. Conclude with a brief description of how the recipient can get in touch with you.
Letters to Consumers
Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.
Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.
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