GUIDELINES
- The letter is supposed to convey your products' or services' most attractive characteristics using a brief message. Make it short, and write it in an active way that is easy to comprehend and read. You may opt to add free samples or some brochures, and you can shorten the letter.
- Start the letter by catching your reader's attention and make him or her focus on your product or service.
- Describe your products and services and tell the client how it is different to other similar products or services.
- Encourage your client to send a reply.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Good news to all appliance outlets out there!
Our shipment of the latest flat screen TV models has just arrived! These models are equipped with the latest television technology to date, and they have been all the rage when they were first released only a few weeks ago.
Not only are they top-of-the-line quality products, but we shall also be offering them to you at very affordable rates you can take advantage of, undoubtedly!
Order now and avail of the various discount packages we are offering! The sooner you order, the larger discount you can get!
Each model comes with an enclosed insert describing in detail each product's features.
Hurry and avail of these fantastic new products before supplies run out!
Simply call 222-9999 to place your order today!
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Introduce a product or service. Sample letter.
Further things to consider when writing introduction letters to clients
Introduction Letters
Introduction letters are letters written to establish contact, outline new products or services or request information. Such letters are used in business communications. They can be to introduce a connection to people you already know or to people you have never met. The primary objective of introduction letters is to introduce yourself, your business, or another person to another party. In any scenario, introduction letters should be readable, concise, and effective in delivering the information you want. Introduction letters are a great networking tool and an effective way to get what you want from people you have not met physically.
One of the most important tips to remember when writing introduction letters is to keep them brief and to the point. First, state who you are and your role, and where necessary, mention how you got the recipient's name. Then, briefly explain the purpose of your letter and what you hope to accomplish - be as clear as you can. Include any other details that you think could be helpful. Establish a personal connection and an appropriate tone of the letter. Conclude with a brief description of how the recipient can get in touch with you.
Letters to Clients
Letters to clients are letters a person or organization writes to other people and/or organizations that benefit from the senders' products or professional services. These could be welcome letters to welcome the clients to the organization, introduction letters to introduce a product or service to the clients, or thank-you letters to appreciate clients for their continued support. They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related.
Letters to clients are business letters, and therefore, they should be formal and professional. Start the letter with a proper salutation. Clearly state the purpose of your letter. If a client is required to take a certain urgent action, make sure to specify exactly what he/she is supposed to do. Be brief and straightforward and avoid adding irrelevant details. Close the letter by warmly inviting the recipient to respond or to take the necessary action. Sign the letter and provide your contact details. Print the letter on the company's letterhead.
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