GUIDELINES

  1. Letters for fundraising needs to be very sensitive. It must be reasonable and very convincing. However, it should not sound cunning. Let the reader give because of his or her genuine feeling not because of pressure or self-reproach. Clearly tell the reader how his or her benefaction can help the cause, it is better than criticizing him or her when she don't give. Avoid intimidating statements that may cause the reader to feel harassed or demoralized. Make the reader realize the advantages of joining or helping the cause in every way possible to the letter. Always be enthusiastic.
  2. Catch the reader's attention from the very start.
  3. It is important to give a background about your organization and describe the objectives of your activities.Catch the reader's attention from the very start.
  4. Make a clear statement about the urgent need and how they can help contribute to it. Be distinct.
  5. Describe the past achievements of your organization. It can aid in connecting with the reader, especially personal success stories and present statistics.
  6. Tell the person the advantages he or she will get if he contributed, for example, self-satisfaction, the welfare of his or her family, event invitation, elite group membership, tax deduction, a gift, and others.
  7. if needed, build the trust of your reader about your organization and convince him or her well that his or her contribution is in good hands.
  8. Put a postage-paid envelope so that it will be easy for the contributor to donate, or propose other means of making contributions.

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

Our military families live daily with sacrifices most of us will never know. Children deal with long periods away from deployed fathers. Mothers and wives face filling the role of "single moms". Parents, brothers, and sisters worry about their active duty family member serving in demanding situations. Isn't it time we gave something back?

Show your support for our military families this Saturday when at the Jones Air Force Base Bizarre. Booths and tables of wares will be available for browsing and of course, shopping.

Plan to make a day of it as there will be food and music as well as other entertainment.

The money raised will go into the Moral Fund, which helps families with financial difficulties and emergency situations they face when their spouse is away. It will also help "Family Moral Days" like squadron picnics and children's holiday parties throughout the year.

It's a day of fun and festivities celebrating our military families! We hope to see you there!

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -