- Be direct and quickly building an idea that the reader is in need of your product or service. Provide your details immediately and clearly, add a strong sales presentation that shortly explains the benefits of our service. Encourage the reader to check the reference materials that you put together with the letter, this will help you make a successful sale.
- Get the reader's attention as quickly as possible by telling him or her the reasons why he or she is in need of an insurance policy.
- Explain the included details, the type of the insurance policy that you are selling or urging him or her to raise his or her coverage.
- Communicate well your interest in helping him or her and ask for a reply.
[State, ZIP Code]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
The only way that we can ensure the stability of our finances and our home is to plan ahead. We need to anticipate the possible unexpected circumstances that can happen to our families and ourselves. We need to be prepared to deal with that natural disaster, that burglary, or that potential fire.
Belle Insurance can help you prepare for all that and more with the Home Insurance Program we offer. Should any negative thing happen to you or your home, we'll be sure to help you rebuild it all from the bottom up.
Get more information about this excellent offer we have for you by calling one of our specialists. Reach them at 1-800-333-3333.
Let us help you prepare for the worst by giving you the best.
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Business introduction letter of a property insurance company.
Further things to consider when writing direct marketing letters to consumers
Direct Marketing Letters
Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.
Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.
Letters to Consumers
Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.
Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.