- If you are selling an insurance policy, get straight to the point by telling the reader why he/she needs your services. Be clear and brief while giving all the necessary information. Also, outline the benefits of your service in your sales pitch. Motivate the reader to read any extra material you have sent.
- Grab the reader's attention from the beginning by explaining why he/she needs insurance coverage.
- Describe what kind of insurance policy you are offering. You can also urge the reader to increase his/her insurance coverage.
- Show interest in serving your prospective customer. Ask for a response.
[State, ZIP Code]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
You went through a lot of changes this year. The highlight was the birth of your adorable baby girl. The first time you looked into those innocent eyes, you had that firm resolve to protect her for life.
We are happy to tell you that there's someone you can depend on to help you with that mission. We at SIDLIFE Insurance Company can offer you a life insurance plan that makes sure that your little girl stays protected and has a decent living even long after you are gone.
I am enclosing here our company brochure and sample policies to illustrate the benefits that you and your dependent can get. We also have a promo for insured persons below one-year-old.
To know more about our insurance policies, just call us at 2345678 on weekdays, from 9:00 a.m. to 11:a.m.
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sample sales letter for an insurance.
Further things to consider when writing direct marketing letters to consumers
Direct Marketing Letters
Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.
Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.
Letters to Consumers
Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.
Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.