GUIDELINES
- If you wish to write a successful sales letter, keep it original and truthful. As a writer, learn everything about the product or service you want to promote. Then focus your energy on selling it. Provide sufficient information to interest the reader but keep the letter short at the same time. Your sales pitch can generate results only if your prospect reads the whole letter.
- Grab the reader's interest from the beginning. Ask a question, make a special offer, write an interesting quotation, or thank the customer for his/her patronage.
- Describe the product or service in detail. Entice the reader to buy it ask for more information. You can also send a brochure, pamphlet or catalog to help the prospect make a decision.
- End by motivating the reader to respond.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
It is a fact that to have your dream home; you have to have the right budget, the right materials, and the right people to work on it for you.
Rainbow Home Builders specializes in letting people have the home that they've always wanted. We have top of the line materials and excellent services at the most affordable rates. We offer home construction, renovation, redesigning, and interior decorating. We pride in the fact that we have with us only the most talented and highly skilled employees who are seasoned experts in these areas. To take advantage of a free consultation and assessment, please call us at 4567890 for an appointment.
With Rainbow Home Builders, you can be sure that your new home will be everything you dreamed of and more.
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sample sales letter for a home building.
Further things to consider when writing direct marketing letters to consumers
Direct Marketing Letters
Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.
Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.
Letters to Consumers
Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.
Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.
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