- Be direct and quickly building an idea that the reader is in need of your product or service. Provide your details immediately and clearly, add a strong sales presentation that shortly explains the benefits of our service. Encourage the reader to check the reference materials that you put together with the letter, this will help you make a successful sale.
- Get the reader's attention as quickly as possible by telling him or her the reasons why he or she is in need of an insurance policy.
- Explain the included details, the type of the insurance policy that you are selling or urging him or her to raise his or her coverage.
- Communicate well your interest in helping him or her and ask for a reply.
[State, ZIP Code]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
In today's uncertain world, accidents and other adverse circumstances can deal a crippling blow to your family. These things come at the most inopportune times, and getting a good life insurance policy can be a safeguard against all the misfortune these events can bring.
We at Radcliffe Insurance can give you the insurance that you need for you to rest easy in the face of unfortunate events that may come your way. We offer very competitive packages such as
* list packages
We guarantee that you will be able to find a life insurance policy that would suit you and your family's needs.
So why are you waiting? Call us today to be able to learn more about the services we offer and get a gift as well!
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sample persuasive sales letter from Radcliffe Insurance.
Further things to consider when writing direct marketing letters to consumers
Direct Marketing Letters
Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.
Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.
Letters to Consumers
Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.
Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.