- Despite this letter primarily aims to thank the customer for his or her business, it can also start a new business relationship with a new customer to promote your product or service. The letter should be simple and short, especially if you intend to introduce your product or service, do it shortly.
- Tell the customer that you are grateful for the past transaction and offer him a compliment. You can also welcome a target client as applicable. Shortly introduce the gift and explain the reason you are sending it.
- Describe your products and services, if possible. End with an unending thank you or another encouraging message.
[State, ZIP Code]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Do you love freshly roasted coffee? Do you adore lattes and frappes? Are you a coffee addict? Then have a free cup on us! Black Brew coffee shop shall be opening this Monday, and in celebration, we are giving you this coupon to avail of a free regular sized order of any coffee drink you would like. So give into that coffee craving you have right now and run over to our store!
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sample invite letter to the opening of a new coffee shop.
Further things to consider when writing introduction letters to consumers
Introduction letters are letters written to establish contact, outline new products or services or request information. Such letters are used in business communications. They can be to introduce a connection to people you already know or to people you have never met. The primary objective of introduction letters is to introduce yourself, your business, or another person to another party. In any scenario, introduction letters should be readable, concise, and effective in delivering the information you want. Introduction letters are a great networking tool and an effective way to get what you want from people you have not met physically.
One of the most important tips to remember when writing introduction letters is to keep them brief and to the point. First, state who you are and your role, and where necessary, mention how you got the recipient's name. Then, briefly explain the purpose of your letter and what you hope to accomplish - be as clear as you can. Include any other details that you think could be helpful. Establish a personal connection and an appropriate tone of the letter. Conclude with a brief description of how the recipient can get in touch with you.
Letters to Consumers
Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.
Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.