- Guidelines under construction!
[State, ZIP Code]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Save BIG on international calls!
Floyd Telecoms lets you save as much as 40% on your calls abroad. No pun, no gimmicks, no lies just plain straightforward and honest service to our valued subscribers!
We also make sure you still get the same excellent quality as that of high charging telecommunications company, if not, we offer even better at a much lesser rate.
So why did you know about this just now? Well, we don't rely too much on fancy advertisements or marketing strategies. We believe that testimonials and verbal proof from our customers are encouraging.
Floyd Telecoms also gives more just flat rates. We also provide the following online services for your convenience: Account Management - lets you set up your preferred payment method Long Distance Billing - allows you to contest or dispute inaccuracies in the billing charges
With our long distance service, we can assure you of complete satisfaction. Here are some testimonials from our customers:
"I just want to compliment your service. I have tried other phone companies before, but yours has delivered what was promised. I now get to save, and your bill is easy to understand, no hidden charges at all. Thank you so much" - Ashley Victor, Florida
"We just recently received our first bill, and we are completely satisfied. We never thought we could save this much. We had over 4 hours of long distance calls, and I was charged $10.00 only! I will tell my family and friends about this service of our savings! - Joshua Smith, California
So why are you waiting? Subscribe to Floyd Telecoms now and help increase your savings! And if you sign up with us on May 30 this year, we will give you a free call card worth $50.
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sales pitch letter to avail international calling service.
Further things to consider when writing direct marketing letters to consumers
Direct Marketing Letters
Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.
Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.
Letters to Consumers
Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.
Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.