- You should not forcefully market your product through this letter because the customer is already buying from you. You should just inform the client that you want to do further business with him/her. Usually, this letter advertises the products or services the customer has not bought from you before. Mostly, clients overlook other products while buying the regular ones. The tone of this letter will be different for each customer. Use a friendly and a bit informal tone for significant and older clients. For the lesser-known clients, just stick to the formal tone.
- Express your interest in doing further business with the client in the very first statement.
- Introduce the product you want to sell to the customer. Emphasize on its benefits.
- Offer any extra incentive to the client to persuade him/her to buy the product, if it suits you.
- Provide guidance on how to place the order.
- End on a thank you note.
[State, ZIP Code]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Good news to all our valued customers! We are offering 15% discount on any purchase of our newest product line (name of the product line)! You can buy at our store or online shop. Our new line of (items) has been specially designed to suit your needs and to serve you better. Also, they have been improved in (features improved).
To further show you the advantages of our new model over our old ones, here is a detailed list:
(complete list, comparison)
Just accomplish the enclosed coupon we have sent you and present it at the time of your purchase at any of our branches. Thank you for your patronage, and we hope to see you soon!
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Product marketing letter offering discount on new line.
Further things to consider when writing direct marketing letters to consumers
Direct Marketing Letters
Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.
Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.
Letters to Consumers
Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.
Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.