GUIDELINES
- This letter aims to convey information about your products' or services' most entrancing feature in a brief message, Write it using short yet active sentences that are comprehensible and easy to remember. If you opt to include a free sample or brochures, you may further shorten your letter.
- Get the attention of the reader from the start using a strong statement that introduces your products or services.
- Discuss the differences in your products and services versus other similar products and services.
- Encourage the reader to reply.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
We have all waited anxiously for the new plasma screen televisions to arrive??and they have!
Our technical crew will be installing the first one overnight Saturday, which will allow us to begin sales at opening Sunday.
We will be holding an adequate training Sunday morning at 8 am for all sales staff. You will be taught the fantastic features of this new product and how best to demonstrate them to the customer. Although this television will sell itself, we want you to be prepared for the questions our clients will undoubtedly have.
This television has been reviewed and rated as the top new system of the year by Electronics Magazine. The commission off of one of these is quite nice. In fact, the company has decided to sweeten the deal for our sales force. Whichever salesperson who sells the most will not only receive their regular commission, but an all-expense paid weekend trip for a family of four to New York City. Are you ready to sell yet?
Make every effort to attend Sunday's meeting. More knowledge of the system will only benefit your ability to do your job well.
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Introduction Letter of a Product or Service. Sample letter.
Further things to consider when writing introduction letters to consumers
Introduction Letters
Introduction letters are letters written to establish contact, outline new products or services or request information. Such letters are used in business communications. They can be to introduce a connection to people you already know or to people you have never met. The primary objective of introduction letters is to introduce yourself, your business, or another person to another party. In any scenario, introduction letters should be readable, concise, and effective in delivering the information you want. Introduction letters are a great networking tool and an effective way to get what you want from people you have not met physically.
One of the most important tips to remember when writing introduction letters is to keep them brief and to the point. First, state who you are and your role, and where necessary, mention how you got the recipient's name. Then, briefly explain the purpose of your letter and what you hope to accomplish - be as clear as you can. Include any other details that you think could be helpful. Establish a personal connection and an appropriate tone of the letter. Conclude with a brief description of how the recipient can get in touch with you.
Letters to Consumers
Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.
Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.
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