GUIDELINES
- Because a direct mail sales solely rely on a one sales letter, you must be direct on what you want to offer. Provide the details quickly and clearly, and present your conference or seminar's benefit so that the client can see it easily. Write the letter assuming that the reader will go to your event.
- You must get the reader's attention quickly.
- Explain to the reader the details of the seminar or the conference and make a short outline of it, it's goal, and it's target. If you have included a reference material or a brochure, encourage the reader to check it,
- Provide the exact details of the conference or the seminar, such as the date, time, and the place. Also, explain if the accommodation will be given if needed.
- Request for an immediate reply.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Are you anxious about your ward not being able to maintain his music skill sets these summers? Happily there is a way out, through which your kid will not only sustain his skills but also show an improvement. We proudly let you know that the 12th "Young Music Concert" will be starting from 13th July. Your kids should think about performing on this tour. This season we will be working out with a detailed itinerary that we will le you know soon. We shall be holding an audition for this scheduled to be held on February 12-17. Please let me know the names of the interested students. I'll let you know the other details. Also, try sending me all that info by May 13th. Thanks a lot
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Marketing letter for potential participant in concert series.
Further things to consider when writing direct marketing letters to companies
Direct Marketing Letters
Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.
Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.
Letters to Companies
Letters to companies are formal letters written by individuals or companies to other companies, commercial businesses, or organizations. Such letters are usually business letters whose contents are formal and professional in nature. There are many types of letters sent to companies, and each has a specific focus. For example, sales letters to promote products and services, order letters to order goods and services, or inquiry letters to request information. They could also be transmittal letters to accompany a package or recommendation letters to recommend employees. In any of the mentioned scenarios, a letter to a company must be addressed to the right person and closed with a proper signature.
All letters to companies are official and require professionality and specificity. Therefore, the letter you produce must reflect this ideology. Know who you are addressing the letter to and how to respectfully address him/her. Make your information accurate and specific so that the recipient can quickly make his/her way through it and understand what is expected of him/her. If you are sending any attachments, mention what they are as well as their importance within the letter. End the letter by asking the recipient to respond or contact you directly.
These articles may interest you
