GUIDELINES
- The function of this invitation letter is to advertise your organization's products and increase sales. It strengthens the bond between the company and its customers. Such events also help in attracting new clients.
- Make the beginning interesting to get the reader's attention.
- Invite the reader to attend the event. Offer a lucrative incentive too.
- Mention all the necessary details, like date, time, and place of the event.
- Tell the reader that you expect him/her to attend the event.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Congratulations on choosing to do an exhibit at the Home Builders Expo next week. This expo is the kind of event that paves the way for better product promotion and gaining potential clients.
However, due to a hurried and sometimes unstable pace at these events, valuable customer information might be missed out. In cases like that, Floyd Expo Associates can help.
We help companies make the most out of expos, conventions, and the like. We have been effectively and efficiently helping organizations generate sales from these kinds of events for almost 15 years now. Our services include registration assistance, customer profiling, customer information solicitation among others.
We are enclosing herein our brochure to give you details of our services and the corresponding processes. Along with it is a form that you must fill out when you decide to get our assistance. Just send the form back to us, at least, seven days before the event. For additional information, call us at 12345678. We are always ready to help.
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Invitation to promote product at a home builders expo.
Further things to consider when writing invitation letters to companies
Invitation Letters
Invitation letters are letters you write to request people to meetings, formal occasions, or events. As the name suggests, the first and primary purpose of invitation letters is to request the presence of the recipient and the second is to confirm that the recipient will be present. Although invitation letters are mostly used to invite people to social events, they can also be used when applying for visas. Depending on the event, these letters can be formal or informal. Regardless, all invitation letters must be sent in advance to give the recipient enough time to respond or plan ahead.
Great invitation letters are brief and easy to understand. Start by introducing yourself and write a sentence or two about the host. Provide the necessary information regarding the event such as the date and time of the event, venue, dress code, how to accept or decline the invitation, etc. Mention some of the activities that would be taking place during the event and which ones the recipient would be taking part in if any. Provide your contact details in case the recipient needs further information. End by expressing anticipation of the recipient's attendance to the event.
Letters to Companies
Letters to companies are formal letters written by individuals or companies to other companies, commercial businesses, or organizations. Such letters are usually business letters whose contents are formal and professional in nature. There are many types of letters sent to companies, and each has a specific focus. For example, sales letters to promote products and services, order letters to order goods and services, or inquiry letters to request information. They could also be transmittal letters to accompany a package or recommendation letters to recommend employees. In any of the mentioned scenarios, a letter to a company must be addressed to the right person and closed with a proper signature.
All letters to companies are official and require professionality and specificity. Therefore, the letter you produce must reflect this ideology. Know who you are addressing the letter to and how to respectfully address him/her. Make your information accurate and specific so that the recipient can quickly make his/her way through it and understand what is expected of him/her. If you are sending any attachments, mention what they are as well as their importance within the letter. End the letter by asking the recipient to respond or contact you directly.
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